Bruce Johansen, former President and CEO of the National Association of Television Executives, is fulfilling his passion for the arts by overseeing the activities of the Palm Springs Opera Guild in the Coachella Valley. In addition, he is.receiving acclaim as a visionary artist; his dramatic acrylics and oils are known for going “beyond the canvas” in capturing the unique essence of color and form. Prior to moving to the desert, Johansen held a number of executive positions in the television station management and production industries.
Johansen grew up in the San Francisco Bay area and, after two years of undergraduate study at Antioch College, Ohio, he graduated from San Francisco State University with a B.A. in Radio-TV Communications. His first jobs were with KSFR FM and KDFC FM in San Francisco and KCRA in Sacramento. He then moved to Paris where he was captivated by the great French impressionists and modern art movement. He worked as a voice-over artist in Paris and Rome for six years dubbing foreign movies into English for various European studios and production companies; he dubbed over 1000 films, including the voice of Jean Louis Trintignant in A MAN AND A WOMAN.
Johansen returned to the states in the early 70's where he was hired as Vice President and General Manager of KBSC TV, Los Angeles, one of the Kaiser Broadcasting stations. He co-owned a radio station in central California and then joined Multimedia Entertainment as a sales executive. He was ultimately made head of international sales for such programs as DONAHUE, SALLY JESSY RAPHAEL and JERRY SPRINGER.
In 1992 Johansen was elected President and CEO of the National Association of Television Program Executives (NATPE), a world-wide trade association representing executives in the production, distribution and marketing of television programming. He remained in that position until retiring in 2003.
He currently resides in Palm Springs and spends the summer months at his home in Southwest France near Toulouse. In addition to serving as President of the Palm Springs Opera Guild he is a member of the Metropolitan Opera Guild, a voting member of the Television Academy and SAG/AFTRA and guest lectures on the television industry.